Artist Tie-Ins
Photography Ambassadors for G-Technology
We were chartered with building a team of global social media influencers not only talking about G-Technology products to their followers but building a following for G-Technology’s social media platforms. Total social media influence after 2 years reached 15 million followers specifically interested in professional photography and cinematography.
Project Details
Client G-Technology
Date 2013
G-Team Ambassadors Program
Tiesto Global Music Tour
We had the opportunity to execute a music tie-in with the global artist Tiesto across Europe and North America. We attached an offer for a special music track from the artist to the purchase of SanDisk mobile memory cards as well a product awareness campaigns at concert venues and dealer events.
Cinequest Film Festival
For SanDisk, we helped create a tie-in to the San Jose Cinequest International Film Festival by creating a mini-film festival and inviting competing filmmakers to make a short film on a phone using a SanDisk Memor Card. The films created great website content and the winner was presented with a $5000. check at the film festival’s opening night.
NIFFTY Film Festival
For G-Technology, we worked with NFFTY, the largest youth film festival in the world held yearly in Seattle to create brand preference with young and emerging filmmakers. We sponsored Cinematographer and Independent filmmaker Alex Buono from Saturday Night Live to speak about his experiences at SNL, his workflow and G-Technology hard drives.